Lore Con 2026 Brand Toolkit — Logos, Crests & Templates

Everything you need to represent Lore Con or show off your cosplay lineup. These assets are free to use! Just follow the quick guidelines below:

Logos & Branding

Every logo comes in a landscape and a stacked (portrait) layout, as PNG and SVG. PNG works everywhere; SVG scales to any size.

Full color

The primary logo in full brand color.

Landscape PNG Landscape SVG Portrait PNG Portrait SVG

Indigo & white

Indigo crest with the light wordmark.

Landscape PNG Landscape SVG Portrait PNG Portrait SVG

Lavender white

All-white version for dark backgrounds.

Landscape PNG Landscape SVG Portrait PNG Portrait SVG

Abyss

Deep-navy version for light backgrounds.

Landscape PNG Landscape SVG Portrait PNG Portrait SVG

Lore Crests

The Lore Crest is our icon mark. Use it for profile images, stamps, favicons, embroidery, and small-format use. Pick the color that fits your background.

Full color

Full brand color.

PNG SVG

Crimson

Bold crimson accent.

PNG SVG

Indigo

The primary brand color.

PNG SVG

Lavender white

White, for dark backgrounds.

PNG SVG

Abyss

Deep navy, for light backgrounds.

PNG SVG

Brand Colors

Use these exact values in print and digital.

Indigo

Primary — base color

HEX #482D9A
PANTONE PMS 2104 C
CMYK 53 64 0 40

Crimson

Accent — use sparingly

HEX #BD0F2C
PANTONE PMS 200 C
CMYK 0 94 75 27

Abyss

Dominant atmosphere

HEX #030637
PANTONE PMS 2768 C
CMYK 89 36 0 83

Lavender

Light — contrast and text

HEX #FBF5FF
PANTONE PMS 663 C
CMYK 0 2 0 10

Fonts

Two typefaces carry the brand.

Barned

Primary typeface used in body copy and general text. Weights: Light, Regular, Semibold, Bold.

Download

Astani Display

Display typeface to be used for headlines and the wordmark only. Not for body text.

Download

Usage Guidelines

Don’t stretch, recolor, rotate, or add outlines or effects to the logo or crests.
Keep clear space around the mark, and never reproduce it below 100px (digital) or 1 inch (print).
Use a light logo on dark backgrounds and the Abyss or full-color logo on light ones.
Crimson is an accent color only; never use it as the logo fill.
Fan and personal use is welcome. Selling merchandise with Lore Con marks needs written permission and/or licensing. Selling and distribution of fonts requires licensing